Social Media Job Titles

Social Media Job Titles Social Media Job Titles A new field of human endeavor has been created thanks to social media. If you go to work in this new field, you will likely find yourself managing social media accounts across multiple platforms, planning publicity campaigns that will be marketed through social media platforms, or producing online content that has an interactive component. Since social media is a new field, there are evolving standards, technical certifications, and licensing requirements. If youre new to this area, it might be difficult to find out what the job really consists of or what will be expected of you. You can begin your job hunt by  looking for keywords  like digital content, digital media, online content, online community, social marketing, engagement, interactive, and just online or social media in general. What’s In A Name? Although non-standard job titles can be confusing at first, creative titles do give you valuable information about a prospective employer. A company hiring for positions called social media guru, interactive media czar, digital media ninja, content swami, or brand evangelist suggest the position is for someone with experience who likes to experiment creatively. The staff may be crafting an image in order to attract applicants who have a playful nature and a creative, or even iconic attitude. If you are put off by being called a maven or a rock star, you probably wont be a good fit for that  companys culture  or its mission. Because of the new, open-ended nature of the field, even traditional-sounding titles may not tell you very much about the job itself. It may be difficult at first glance to know whether you’ll be coordinating other staff or if you’ll be the only social media employee. Thus, it is important to make sure you ask the employer about the job tasks and be sure you are comfortable with the response. Three Top Social Media Job Titles Director of Social Media.    Director is a fairly high-level title, and if this is the job youre hired for, its likely that youll be responsible  for strategy, and possibly managing other people. You will probably be in charge of posting to social media accounts on several platforms, according to a set schedule. You may or may not be responsible for creating those accounts and the posting schedule. You may be responsible for creating content or overseeing editors in creating a content calendar. You may also write for, or oversee, a blog. You might be responsible for creating your companys “voice” and social media personality. You will likely be expected to know more about social media than your supervisor does. Other likely titles for the same job include director or manager of social media marketing, director or manager of social media communication, director or manager of social media relations, or director or manager  of social media strategy. Brand Manager.  As a brand manager or brand ambassador, you might also be posting to a group of social media accounts (with or without a blog), but its more likely youll be directly involved in advertising. Rather than managing communications directly, your team might be more involved in the sales and marketing aspect of social media. The job titles of content manager or content strategist might also be used for this kind of position. Engagement Coordinator. If youre an engagement coordinator (or manager), you will not only be in charge of your company’s social media messaging, you’ll also be responsible for guiding the online behavior of the public. You will be executing (and possibly creating) a marketing strategy that involves getting the public to respond to posts, share posts, or re-tweet your posts- with the hope of it going viral. You might also be called the director  of community, interactive media associate (or coordinator, or manager), or internet marketing manager. KPIs. In each of these jobs and generally any social media position you may have, you will typically be responsible for managing key performance indicators (KPIs). KPIs can vary greatly depending on the job and its goals. KPI management can involve dashboards, views, re-tweets, shares, sales goals, and more. In some jobs you may also have the responsibility for managing a KPI budget which can include paid options for social media marketing and analysis of the monetary benefits. Common Social Media Job Titles You May Encounter Each title below comes with different duties and responsibilities based on the company. You can look up the employer on LinkedIn to see if the job already exists or to get a sense of what it might involve in comparison to other current roles. BloggerBrand AmbassadorBrand ManagerCommunity ManagerContent ManagerContent StrategistDigital Communications ProfessionalDigital Content ManagerDigital Media ManagerDigital Media ProducerDigital Media SupervisorDirector of CommunityDirector, Communications PlanningDirector, Online CommunicationsDirector, Social Marketing and Brand CommunicationsDirector, Social Media MarketingDirector of Social MediaDirector of Social Media CommunicationsDirector, Social Media RelationsDirector of Social Media Strategy Engagement CoordinatorEngagement ManagerInteractive Media AssociateInteractive Media CoordinatorInteractive Media ManagerInternet Marketing CoordinatorInternet Marketing ManagerManager of Digital and Social MediaManager, Social MediaMulti-Media Communications SpecialistOnline Content CoordinatorSocial Media Account ExecutiveSocial Media AnalystSocial Media AssistantSocial Media AssociateSocial Media CoordinatorSocial Media DesignerSocial Media EditorSocial Media ExecutiveSocial Media Marketing Coordinator Social Media ManagerSocial Media ProducerSocial Media SpecialistSocial Media Strategist